About VSA + About the Designer

Handcrafted luxury jewelry, infused with romance & magic. Each piece tells a story, and the story continues with every person who wears VSA.

With a unique blend of gothic, classy, edgy an elegant designs, symbols of protection and good fortune, VSA creates unique statement pieces that are both spiritual and fashion-forward.

VSA can be worn many different ways, enabling our customers to express their own personal style. VSA is produced by skilled artisans in San Miguel de Allende, Mexico City and in the United States, and is sold at select boutiques and retail outlets, including Nordstrom and Bergdorf Goodman.

About the Designer

In 2000 , after a 14-year career in marketing, Finn moved to San Miguel de Allende, Mexico, where she was inspired by the art and magic of the colonial town.
Her business started as an obsession with the Virgin of Guadalupe and Mexican folklore, which she translated into a keychain, then a necklace – and soon, John Galliano wore a VSA belt buckle on his Paris runway!
In 2008, Cheryl Finnegan was acknowledged for her achievement in design with her induction into the Council of Fashion Designers of America (CFDA).