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Luxury jewelry featuring symbols of protection & good fortune, infused with romance & spirituality, all handcrafted in San Miguel de Allende, Mexico.

The Sacred and Profane, the spiritual and the everyday. We are inspired by the goddesses and deities that protect us and our mother earth. So we like to bring a bit of goddess into everything we do. More than a team, we consider ourselves an extended family of artisans and creative spirits on both sides of the border. Before a piece of VSA jewelry reaches you, it has been touched by many hands. From the inspiration of the designer to our artisans who practice traditional jewelry making methods from centuries ago, to the angels in our warehouse; every piece we create has been touched by hands that care. Each day our team creates much more than jewelry, they create miracles.

We are a women's owned-and-operated business where people are encouraged to be themselves and be creative. Our founder and creative visionary, Cheryl “Finn” Finnegan, has a unique ability to channel the spiritual world into beautiful pieces that add meaning, mystery, good fortune, and a touch of magic to anyone who wears them. Our business started as an obsession with the Virgin of Guadalupe and Mexican folklore. All of us in the VSA family believe in the value of bringing artisanal craftsmanship to fresh design, in the desire to make jewelry that reflects the soul and ancient spirits imbued in these timeless symbols and traditions. Every bead, every stone has been placed there by someone who is proud of their jewelry-making heritage. Nothing we do is mass-produced. Every piece is unique. Each piece tells a story continued by those who wear it. Wear It and Believe!


San Miguel de Allende is our home base and our muse, whose baroque architecture, thriving arts and cultural community, and rich spiritual traditions are infused into every one of our pieces. Our extended family of artisans and creative spirits handcraft every piece at our local workshop using centuries-old heritage techniques.


Flagship Stores

Santa Fe

Come visit our owned and operated retail store in our Santa Fe headquarters, in the heart of the Railyard district!

Address: 541 South Guadalupe Street, Santa Fe, NM 87501

Telephone: (310) 734-4109

Store Hours: Every Day 10am - 5:30pm (Closed Wednesdays)

Photos: Daniel Nadelbach©

San Miguel de Allende

Come visit our owned and operated retail store in San Miguel, located inside of Café Rama.

Address: Nemesio Diez No. 7, Centro

Telephone: +52 415 154 9655

Store Hours: Friday – Sunday 10am - 6pm

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